Meta has responded to criticism by replacing its ‘Made with AI’ label with a more informative ‘AI Info’ tag. This aims to provide clearer context about the use of AI in images on its platforms
A week back, Meta was making headlines for inaccurately tagging images as Made with AI on its social media platforms. Several photographers had spoken to news outlets, saying that even the images that they clicked have the Made by AI label. After receiving backlash, the social media platform has now taken steps to address the issue. Now, Meta has replaced the Made with AI label with AI Info on images. The company announced the change in a blog post, acknowledging that its previous labels did not “meet the expectations” of users.
- “Like others across the industry, we’ve found that our labels based on these indicators weren’t always aligned with people’s expectations and didn’t always provide enough context. For example, some content that included minor modifications using AI, such as retouching tools, included industry standard indicators that were then labelled Made with AI. While we work with companies across the industry to improve the process so our labelling approach better matches our intent, we’re updating the Made with AI label to AI info across our apps, which people can click for more information,” the company noted in the post.
According to McLaughlin’s statement to The Verge, users will initially notice the new AI info label on mobile apps before it appears on the web. The rollout is happening gradually across all platforms
So, what exactly changes with this update? When you click on the new tag, it will still display the same message as the old “Made with AI” label. But now, this message will come up with a detailed explanation of the tag’s application, indicating that the image might be entirely AI-generated or edited using AI-based tools such as Generative Fill.
Meta announced its intention to label photos created with AI tools across its social networks in February. This move aimed to help users distinguish AI-generated content from genuine photos. Since May this year, Meta has been regularly tagging some images with the “Made with AI” label on its Facebook, Instagram, and Threads apps. However, this initiative came under scanner for facing criticism. Last week, a TechCrunch report said that the Facebook and Instagram parent company faced backlash from users and photographers for tagging even real photos as “Made with AI.” This issue sparked widespread frustration, with many claiming that their human-made or minimally edited images were being incorrectly labelled by the platform’s new AI detection system.
Photographers and users reported numerous instances of their images being mislabelled. A notable example, as highlighted by TechCrunch, was a photo of the Kolkata Knight Riders celebrating their Indian Premier League Cricket tournament win, which was incorrectly tagged as Made with AI. The label was only visible on the mobile apps and not on the web, adding to the confusion.
In Short
- Meta faced backlash for incorrectly tagging real photos as Made with AI.
- The company has now replaced the label with AI Info.
- The new label rollout will start on mobile apps.
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