In a recent video, Instagram head Adam Mosseri explained why the social media platform is planning to stick to short-form content instead of focusing on long videos.
Mosseri, who is also responsible for Threads went on to say that a creator recently asked him if the platform will be doing long-form videos, to which his answer was no. He explained that while Instagram does a lot of things, the social media network has two goals – connecting people with their friends and helping them explore interests “usually through shortform video.” and that these things are “symbiotic.”
Instagram boss Adam Mosseri recently posted a video saying the platform won’t focus on long-form content. While users can share hour-long videos, he says that it might “undermine” the social media network’s “core identity to connect people with friends.”
According to Mosseri, long videos are “less symbiotic with these other jobs. If you watch a 10- or 20-minute video, you see less content from friends, you interact with your friends less, and you’re actually less likely to send that content or that video to a friend. So we’re not going to go after that business because it’s part of our core identity to connect people with friends and we don’t want to undermine that by going after longform video.”
While Instagram seems to be focusing more on Reels, TikTok is reportedly going the other way by investing more in longer videos. The Meta-owned social media platform has been experimenting with generative AI-powered features like a new functionality for creators that lets them create AI-powered chatbots which can reply to followers on their behalf. Last month, Instagram introduced a new feature that lets you start a live stream only for those on your ‘Close friends’ list.
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